The Diploma of Social Media Marketing at The Skilled Future is designed for students and professionals seeking to master the art of digital communication, branding, and online engagement.
This course offers an in-depth understanding of how businesses leverage social platforms to connect with audiences, build brand loyalty, and drive sales. Learners gain hands-on experience with leading tools and platforms while developing creative strategies that align with real-world business goals.
Through practical projects, analytics exercises, and live campaign simulations, students will graduate with the expertise to manage professional social media accounts, create impactful digital content, and analyze marketing performance.
To develop skills in social media content creation, management, and optimization.
To train learners in digital advertising, influencer marketing, and brand storytelling.
To teach data-driven strategies for audience targeting and engagement.
To prepare students for careers in digital marketing, brand promotion, and online communication.
The course is divided into three semesters (modules) combining theoretical instruction, digital lab sessions, and project-based learning.
Duration: 16 Weeks | Credit Hours: 320
| Module Code | Module Title | Learning Outcomes | Assessment Method |
|---|---|---|---|
| SMM101 | Fundamentals of Marketing & Social Media | Understand digital marketing principles and the role of social media in business. | Written Exam / Quiz |
| SMM102 | Social Media Platforms Overview | Explore Facebook, Instagram, LinkedIn, Twitter (X), YouTube, and emerging platforms. | Practical Assignment / Quiz |
| SMM103 | Content Creation & Visual Storytelling | Learn how to design, write, and produce engaging social media content. | Practical Project / Design Task |
| SMM104 | Branding & Online Identity | Understand how to build a consistent and professional brand across channels. | Case Study / Report |
| SMM105 | Copywriting & Caption Writing | Develop persuasive and creative writing for social media posts and campaigns. | Writing Test / Peer Review |
| ENG101 | Communication & Employability Skills | Build confidence in professional communication and digital presentation. | Oral Test / Resume Building |
Duration: 16 Weeks | Credit Hours: 320
| Module Code | Module Title | Learning Outcomes | Assessment Method |
|---|---|---|---|
| SMM201 | Social Media Strategy & Campaign Planning | Create effective marketing strategies based on business goals and audience insights. | Campaign Project / Presentation |
| SMM202 | Paid Advertising (Meta, Google, LinkedIn Ads) | Learn to create, manage, and analyze paid social media campaigns. | Practical Test / Ad Report |
| SMM203 | Influencer & Affiliate Marketing | Understand influencer partnerships and performance-based marketing. | Case Study / Group Presentation |
| SMM204 | SEO & Hashtag Strategy | Optimize content for better reach and visibility on digital platforms. | Practical Assignment / Viva |
| SMM205 | Social Media Analytics & Insights | Analyze data from Google Analytics, Meta Insights, and third-party tools. | Data Report / Project |
| ENG201 | Personality Development & Interview Skills | Prepare for professional marketing roles and interviews. | Mock Interview / Portfolio Evaluation |
Duration: 16 Weeks | Credit Hours: 320
| Module Code | Module Title | Learning Outcomes | Assessment Method |
|---|---|---|---|
| SMM301 | Social Media Management Tools | Use Hootsuite, Buffer, HubSpot, and Meta Business Suite for automation. | Practical Test / Assignment |
| SMM302 | Content Marketing & Blogging | Learn long-form content creation and storytelling for digital platforms. | Practical / Blog Project |
| SMM303 | E-commerce & Social Media Integration | Explore how social media drives online sales and business growth. | Project / Report |
| SMM304 | Online Reputation & Crisis Management | Learn techniques for handling brand image and responding to online feedback. | Simulation / Case Study |
| SMM305 | Capstone Project | Design and execute a full social media campaign for a brand or product. | Major Project / Presentation |
| SMM306 | Internship / Industry Training | Gain real-world experience managing live social media accounts. | Internship Report / Evaluation |
Meta (Facebook & Instagram) Business Suite
LinkedIn Campaign Manager
Google Ads & Google Analytics
Canva / Adobe Express
Hootsuite / Buffer / HubSpot
YouTube Studio & TikTok for Business
ChatGPT & AI Content Tools
By the end of the diploma, learners will be able to:
Develop and manage end-to-end social media marketing campaigns.
Create professional visual and written content tailored to target audiences.
Use analytics tools to track performance and improve ROI.
Apply SEO and hashtag strategies to boost engagement.
Manage multiple social accounts and maintain brand consistency.
Demonstrate creativity, adaptability, and professionalism in digital marketing.
Written Exams – 25%
Practical Assignments – 35%
Projects / Capstone – 30%
Attendance & Participation – 10%
Graduates can pursue roles such as:
Social Media Manager / Executive
Digital Marketing Coordinator
Content Creator / Copywriter
Brand Strategist / Influencer Manager
Online Community Manager
Advertising Campaign Specialist
Meta Certified Digital Marketing Associate
Google Ads & Analytics Certificates
HubSpot Social Media Certification
Canva for Business Masterclass
Industry-focused curriculum with hands-on learning
Access to live projects and client campaigns
Experienced digital marketing trainers
Flexible study modes (Online / Offline / Hybrid)
Career guidance and placement support
Call us at:
+917719652003
