The Diploma of Marketing and Communication at The Skilled Future is designed to build a strong foundation in marketing principles, brand management, and digital communication.
This one-year program combines strategic theory with practical training, preparing students for real-world roles in marketing, advertising, and media.
Students will learn how to design, implement, and manage effective marketing campaigns through hands-on practice using industry-leading digital tools, live projects, and case studies.
To provide comprehensive knowledge of marketing, branding, and communication principles.
To develop proficiency in digital marketing tools and market analytics.
To enhance employability through communication, leadership, and project management skills.
To prepare students for global marketing and advertising roles in modern organizations.
The course is divided into three semesters (modules), including theory, practical workshops, and live projects.
Duration: 16 Weeks | Credit Hours: 320
| Module Code | Module Title | Learning Outcomes | Assessment Method |
|---|---|---|---|
| MKT101 | Principles of Marketing | Understand key marketing concepts, strategies, and business roles. | Written Exam / Quiz |
| MKT102 | Business Communication | Develop effective professional communication and presentation skills. | Assignment / Presentation |
| MKT103 | Consumer Behaviour | Study consumer motivation and decision-making processes. | Case Study / Group Activity |
| MKT104 | Introduction to Digital Marketing | Explore SEO, SEM, and online advertising basics. | Project / Practical Test |
| MKT105 | Advertising & Media Planning | Plan and manage advertising campaigns across various media. | Project Report / Viva |
| ENG101 | English & Employability Skills | Improve workplace communication and career readiness. |
Oral Test / Resume Assessment
|
Duration: 16 Weeks | Credit Hours: 320
| Module Code | Module Title | Learning Outcomes | Assessment Method |
|---|---|---|---|
| MKT201 | Integrated Marketing Communication | Develop consistent multi-channel marketing campaigns. | Project / Presentation |
| MKT202 | Social Media Marketing | Create and manage brand pages, content, and analytics on major platforms. | Practical Assignment / Simulation |
| MKT203 | Content Marketing & Copywriting | Write persuasive marketing and advertising content. | Writing Task / Review |
| MKT204 | Public Relations & Corporate Branding | Understand PR strategies and build corporate identity. | Case Study / Report |
| MKT205 | Marketing Analytics | Interpret marketing data using analytical tools and dashboards. | Practical Test / Data Project |
| ENG201 | Personality Development & Interview Skills | Develop professional behavior, leadership, and job readiness. | Mock Interview / Portfolio |
Duration: 16 Weeks | Credit Hours: 320
| Module Code | Module Title | Learning Outcomes | Assessment Method |
|---|---|---|---|
| MKT301 | Strategic Brand Management | Build and manage brand equity and positioning. | Written Assignment / Project |
| MKT302 | Global & Cross-Cultural Marketing | Study international markets and global branding trends. | Research Paper / Viva |
| MKT303 | E-commerce & Digital Business | Learn online store creation, automation, and analytics. | Practical Project |
| MKT304 | Customer Relationship Management (CRM) | Apply CRM tools to manage leads and customer data. | Practical Test / Assignment |
| MKT305 | Marketing Capstone Project | Design and present a complete marketing campaign. | Major Project / Presentation |
| MKT306 | Internship / Industry Training | Apply classroom knowledge to professional experience. | Internship Report / Evaluation |
Google Ads & Analytics
Meta Business Suite
Canva / Adobe Creative Cloud
HubSpot / Mailchimp / CRM Platforms
WordPress / Shopify
Excel for Marketing Analytics
By the end of this program, students will be able to:
Apply marketing and branding principles in real business environments.
Design digital campaigns using SEO, social media, and email marketing.
Conduct research and analyze market behavior.
Use marketing analytics tools to track and optimize campaigns.
Communicate effectively in professional and business settings.
Written Exams – 30%
Practical Assignments – 30%
Major Projects – 30%
Attendance & Participation – 10%
After completing this diploma, learners can pursue roles such as:
Marketing Executive / Digital Marketing Specialist
Brand Manager / Corporate Communications Officer
Social Media Strategist / PR Executive
Advertising Account Executive
Market Research Analyst
Google Digital Marketing Certificate
HubSpot Inbound Marketing Certification
Meta (Facebook) Social Media Marketing Certificate
LinkedIn Employability & Business Communication Badge
Industry-Aligned Curriculum
Hands-on Learning with Real Projects
Experienced Trainers & Mentors
100% Skill-Oriented Training
Placement & Career Assistance
Call us at:
+917719652003
